We at BlueWall believe there are two types of content. They type of content you make and the type of content everyone else makes. Let’s define Social Media as the content everyone else is making because even when a user uploads content that another author created, they are still creating new web content.
As social media has risen from cultural phenomena to social institution, many still foolishly believe that their virtual presence is not as important as their physical one. Well, the Pew Internet & American Life project illustrates the exact opposite. For example, within a year (2009 to 2010), the amount of seniors (50+) using social media has doubled from 22% to 42%. While Pew documented that were also huge jumps across other age groups, the largest was with seniors. So, out goes the argument that social media is for the young. It’s for everyone, and as the driving force of interaction on the web, it’s here to stay.
With the Internet constantly changing, content providers need to be staying abreast of these changes or risk losing their market share. To quote a presenter from the 2010 American Library Association conference speaking about the possibilities of advocacy via social media: “We are at war. Your portal/blog/website is your castle. Your community is your army to fight for you. Your social media policy is your battle plan. Use your battle plan to mobilize and deploy your army to help keep your library.”
Let BlueWall help you with the creation and development of a strategic social media plan that gets you before the people you need to reach. As part of this consulting, we can help index existing markets, identify emerging global markets and brand products, companies and institutions.
BlueWall is constantly refining our understanding and manipulation of social media across the web. Learn more about our international social media aggregation and how we apply our unique approach and API to collecting and filtering social media. Or, check out our mash-ups, a groundbreaking new experiment being developed and perfected in BlueWall’s laboratories. For a demonstration of both at work, head on over to Minmag.net, our powerful new Internet collection service that attracts web content automatically and efficiently for big topics or especially for small focused niches.
