BlueWall’s Media Philosophy is the Future.
BlueWall’s revolutionary philosophy says, ‘The old system doesn’t work. We need to think of media in a whole new way if we are to develop permanent solutions for effective and efficient media storage, distribution and syndication for decades to come.’
Around this overarching philosophy, we have tailored our products and services to solve the problems facing today’s content holders.
A) The Media is the Platform.
‘The media is the platform’ might best be understood by its design and efficiencies.
Using this philosophy as a core of design results in products that are technology agnostic and modular, providing the necessary flexibility to effectively and efficiently deal with today’s shifting markets.
The failure of modern media is in disregarding that the market has changed and simply attempting to adapt old practices. But the these misdeployments are costly to a business, ultimately strangling opportunity and draining precious resources to provide solutions that are only temporary.
By designing our products with these thoughts in mind, BlueWall exponentially saves you money, time and manpower. But the greatest value we provide is the Freedom of Content, the ability to do with your media as you please.
B) There are Two Types of Content.
There are two types of content, the content you make and the content that I make. The content I make needs to be stored, the content you make needs to be filtered.
If I make a lot of content, anything beyond storing it keeps me from making more of it. The content you make comes in too many forms and from too many places to be ingested in the way it had been.
As Eric Schmidt from Google has said, Every two days we create as much information as we did from the dawn of civilization up until 2003.
Traditional channels can’t begin to cover the spectrum and amount of new media content, and the rate of content creation is increasing everyday without signs of slowing down.
The new solution is: I am a channel and you are a channel.
C) There is no ‘Fourth Wall’ in Digital.
Media used to be one format on one screen for one seating of one audience. Everything since then has been a variation of that original idea.
However, new technological developments in playback have made that mode of transmission obsolete. Unless you’re in the middle of the desert, playback is everywhere.
The paradox is that these new webs of connection have only produced new forms of fragementation. As markets fragment, more technology is created to deal with that fragmentation. Yet this technology only leads to further fragmentation, which is, in turn, broadcast daily at us and forces each of us becomes a unique, personal channel that filters it. This is the essence of social media. Communities form around these filters and people discover them.
Since screens are everywhere and we are forced to interact with them to interact with each other, there are no set roles anymore. The fourth wall that divided actor from audience is a thing of the past. Everyone and all things are in the movie 24/7/365.
